While I am a digital marketer, I’m a content strategist first and foremost. And despite print collateral going out of style some time ago, this 2011 brochure was just the piece of content Peace Corps Nicaragua volunteers needed. Having a ready-to-go handout explaining what the Peace Corps was and what we were doing in Nicaragua made it that much easier for us to gain credibility and start building relationships with local organizations.
Aside from the strong sense of pride in this brochure as one of my earliest designs, I’m extremely proud that I was able to build it out in InDesign on a 10″ Acer travel laptop, in a town with an intermittent power supply. #Motivation.
Concept & Design: Jane Garcia Buhks