Good packaging is a science. And some would argue more important than the product itself. But what’s important to remember is good packaging is more than just design. You also have to take into consideration utility. For an entrepreneur without experience in packaging and a limited budget, it can certainly be a challenge.

Our top 10 tips for packaging design breaks down 5 basic design rules and 5 basic utility rules that every entrepreneur should keep in mind when creating their packaging.

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Concept: Jane Garcia Buhks

Graphic Design: Elizabeth Nichols

Writing: Peri Appollo Schacknow